Digital presence and rebranding on website
Our task is to revamp Konica Minolta corporate website and promote it to various digital platforms and reach more target audience digitally.
- Introduce a new digital branding design
- Presenting various products & solutions to customers
- Attract potential customers with various media
- Collect website analytic & insights for future marketing campaign
User Interface Design
Konica Minolta is a technology-driven company hence the web design had to represent their company’s culture and vision. We are in charge of redesigning all of their existing design, from typography to icons and adapt it into the new website.
Aside of WordPress development, we also custom built form module and integrate with Marketo API on all leads collection forms on the website.
Wrapping it up
Our challenge was giving the brand a digital identity and also to make sure that the website looks contemporary.
Aside from design, we also need to ensure website has good performance when browsing—especially when audiences are using mobile with cellular data.
We had implemented Google Analytics tracking into the website and it will collect page visits, button clicking and other user behaviour information on the go. Data definitely plays a big role on this website. We will make use of collected data and plan accurately for future campaigns with Konica Minolta
Scope of work
- Strategy & Concept
- Technology Strategy
- Art Direction
- User Interface Design
- Frontend Development
- Backend Development
- Analytical Implementation
- SEO on site optimization
- Usability Testing
- Security Testing